TN
True North
Web Studio
Search Foundations

Web design with search built in from the start

When someone in your area searches for a reliable plumber, electrician or builder, they need to find a business that looks worth trusting. We build clean, search-ready foundations into every website we launch, rather than treating it as an expensive add-on afterwards.

To be clear about what this is: we are a web design studio that builds sites properly for search. We are not selling you a standalone SEO retainer, and we will not pretend that a website alone guarantees results.

Our Search Foundations

What we build into every site

Service area and town structure

We define your operating radius, your core towns and the surrounding postcodes properly, so search engines can work out where you actually offer your services rather than guessing.

Clean technical foundations

Fast load times, semantic HTML, clean mobile rendering and an automatically generated XML sitemap that helps crawlers find and understand every page.

Specific service pages

Instead of lumping everything onto one page, we give your higher-value specialities their own space — boiler installations, EV chargers, porcelain patios, end-of-tenancy cleans.

Structured data markup

We embed standardised Schema.org data into the site so search engines can read your business name, contact details and services directly rather than inferring them.

Google Business Profile alignment

Your website and your Google Business Profile need to agree with each other. We guide you on keeping categories, service radius and contact details consistent across both.

Mobile conversion triggers

Search traffic only matters if it turns into calls. Every page carries click-to-call in the header and a quick quote route built for someone using one thumb.

Plain English Truth

Our honest approach to search engines

The web design industry has a credibility problem where search is concerned. Here is what we will not tell you.

Common gimmick
Guaranteed number one on Google in 48 hours
How we actually do it
Nobody can guarantee a ranking position. Anyone promising it is either guessing or using tactics that put your domain at risk. We will tell you what we are doing and why, and we will not pretend to control something we do not.
Common gimmick
You need to spend thousands a month on an SEO retainer
How we actually do it
For most local trades and small businesses, a properly built site with clean foundations and genuine service area pages does the heavy lifting. A retainer might make sense later, but it is not where you should start.
Common gimmick
Stuffing a hundred town names into the footer helps you rank
How we actually do it
Search engines have discounted that for years, and it makes a site look like spam to the human deciding whether to call you. We write genuine pages about places you actually work.
Common gimmick
A new website will immediately rank for competitive terms
How we actually do it
A new site takes time to establish itself, and broad terms like 'web design' or 'plumber' are dominated by established businesses. Realistic targets are specific: your trade, your towns, your particular services.

Discuss your website and search goals

Tell us where you operate and which services you want to be found for. We will set out straightforward recommendations.

🔒 We respect your privacy. No spam, and no high-pressure sales calls.